A good way to think about. All your marketing campaigns sales tools media and demonstrations must be designed to communicate and substantiate your value proposition. Each Section Of The Improved Value Proposition Canvas Includes Questions To Ask When Filling I Value Proposition Canvas Value Proposition Business Model Canvas Value proposition is a business or a marketing strategy wherein a company promises its customers to deliver value in exchange for the. . But before you can do any of that you. It serves as a guide to drive product sales. A value proposition serves as both a marketing statement and a sales pitch but it is more expansive than simply a slogan catchphrase or positioning statement. A Customer Value Proposition CVP is a promise of potential value that an organisation delivers to its customers and stimulates customer engagement. A key aspect of a successful marketing strategy is the clear definition and commun...